Saluran Pemasaran dan Nilai Tambah Kopi Robusta di Kecamatan Wonosalam Kabupaten Jombang, Jawa Timur

Keywords:

Mierza Widya Syahrani

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Mubarokah Mubarokah

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Sri Tjondro Winarno

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Abstract

The purpose of this study was to analyze the marketing channels and added value of Robusta coffee in Wonosalam District, Jombang Regency, East Java. The location determination is determined by purposive, where the location selection is made on a group of subjects based on the characteristics and characteristics of the production that have been previously known. Wonosalam Subdistrict, Jombang District, East Java To find out how many marketing channels there are and the amount of added value obtained from coffee processing, the Hayami method is used. The results of the study indicate that there are five marketing channels in Wonosalam District, Jombang Regency. While the margin obtained from the analysis of the added value of pure powder is Rp. 198,000, - from raw materials, the amount of margin will be distributed to production factors, consisting of 38.83% for labor income and 22.72% for other input contributions, and for a profit of 43.43%.

Downloads

Download data is not yet available.

Aklimawati, Lya. 2017. “Value-Added Product on Coffee Marketing in Pasuruan District.†Pelita Perkebunan (a Coffee and Cocoa Research Journal) 33(3):211.

BPS. 2019. STATISTIK KOPI INDONESIA 2019. edited by Sub Direktorat Statistik Tanaman Perkebunan. Jakarta: Badan Pusat Statistik.

Desiana, Candra, Dini Rochdiani, and Cecep Pardani. 2017. “Analisis Saluran Pemasaran Biji Kopi Robusta (Suatu Kasus Di Desa Kalijaya Kecamatan Banjarsari Kabupaten Ciamis).†Jurnal Ilmiah Mahasiswa AGROINFO GALUH 3(2):162–73.

Direktorat jenderal Perkebunan. 2019. Statistik Perkebunan Indonesia 2018-2020. edited by D. Gartina and R. L. L. Sukriya. Jakarta: Seketariat Direktorat Jenderal Perkebunan.

Hamdan, Dani, and Aries Sontani. 2018. Coffee Karena Selera Tidak Dapat Diperdebatkan. Jakarta.

Hanafie, Rita. 2010. Pengantar Ekonomi Pertanian. Yogyakarta: CV Andi Offset.

Hayami, Yujiro, Toshihiko Kawagoe, Yoshinori Morooka, and Masjidin

Siregar. 1987. Agricultural Marketing and Processing in Upland Java A Perspective From A Sunda Village.

Kotler. 2011. Manajemen Pemasaran Di Indonesia : Analisis, Perencanaan, Implementasi Dan Pengendalian.

Kotler, and Gary Amstrong. 2006. Manajemen Pemasaran.

Marimin, and N. Maghfiroh. 2010. Aplikasi Teknik Pengambilan Keputusan Dalam Manajemen Rantai Pasok. Bogor: IPB Press.

Nazir, M. 2009. Metode Penelitian. Jakarta: Ghalia Indonesia.

Pramasari, Ika Fatmawati, and Yuli Hariyati. 2018. “Value Added and Strategy Development Of Galangal-Coffee Agroindustry.†International Journal of Education and Research 6(5):45–56.

Rahardjo, Pudji. 2012. Panduan Budidaya Dan Pengolahan Kopi Arabika Robusta.

Sumarwan, Ujang. n.d. Pemasaran Strategik: Perspektif Perilaku Konsumen Dan Marketing Plan. Bogor: PT Penerbit IPB Press.

Title Saluran Pemasaran dan Nilai Tambah Kopi Robusta di Kecamatan Wonosalam Kabupaten Jombang, Jawa Timur
Issue: Vol. 22 No. 1 (2021): JURNAL AGRI-TEK
Section Articles
Published: Apr 22, 2021
DOI: https://doi.org/10.33319/agtek.v22i1.79
Author
  • Mierza Widya Syahrani
    Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Mubarokah Mubarokah
    Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Sri Tjondro Winarno
    Universitas Pembangunan Nasional “Veteran” Jawa Timur
 PDF
How to Cite
Syahrani, M. W., Mubarokah, M., & Winarno, S. T. (2021). Saluran Pemasaran dan Nilai Tambah Kopi Robusta di Kecamatan Wonosalam Kabupaten Jombang, Jawa Timur. JURNAL AGRI-TEK : Jurnal Penelitian Ilmu-Ilmu Eksakta, 22(1), 47–51. https://doi.org/10.33319/agtek.v22i1.79
 view Abstract : 358      Downloads : 330